Most of the time, people get confused with the difference between Search Engine Optimization and Search Engine Marketing. While these two are closely related, they do not refer to the same online marketing technique.Search engine optimization or SEO refers to improving websites’ organic ranking in the search engine results page or SERP. From the definition itself, it involves more natural ways. Often little or no money is necessary but pure hard work is needed to climb up in the SERP.Search Engine Marketing or SEM, on the other hand, involves paid ads placements, bidding to get good positions in Google AdWords, Yahoo Search Marketing, Microsoft Ad Center and other search engines. This also includes paying money to a third party site to put your ads or banners in their websites.
Both are important and can definitely help any business as long they are done correctly. In the world of Internet Marketing, new competitors arise every day. Thus, it is important that aside from doing good website optimization, you should always do SEO website analysis not only to your website but to your competitors’ website as well. It goes the same for search engine marketing. Always be on the lookout for new trends in the market and check on what others are doing to see if these will help you improve your own campaigns. Likewise, consider other ways to advertise your website that you might have overlooked.If you are the type of person who is very busy and can’t do SEO or manage you own PPC and other online marketing campaigns, then you can hire SEO and SEM specialists to handle them for you. Just make sure that these people are trustworthy and will really help your business not only become visible in organic search but will give you a high return of investments (ROI) in terms of driving a substantial amount of traffic to your site and converting this traffic to actual customers.
SEO and SEM are both very important in the success of any internet marketing endeavor. It does not only help your website build popularity and visibility in the World Wide Web, but it can also give you authority which can gain the trust of your potential customers. Remember, that it is the Internet Age. Almost everyone gets information through the internet. Make sure that your business are visible to people are who looking for the services that you offer to enjoy online success.